Collection: Missha

Beauty Bae started because getting good Korean skincare in the UAE meant one of two things: waiting weeks for an international parcel, or paying a mark up at a counter that stocked three products and no advice. We're based in Business Bay, Dubai. We keep the shelves full, we deliver across the country in one to five days, and we're a message away if you're not sure what to buy.

Our range spans over sixty products from the Korean brands people actually search for: Beauty of Joseon, Medicube, SKIN1004, Anua, COSRX, Some By Mi, Dr. Althea and more, across cleansers, toners, serums, moisturisers, masks and sun care, plus Fino haircare from Japan. We don't try to stock everything. We stock what earns its place.

Most skincare is formulated and marketed for temperate climates. Ours isn't one. Everything we choose has to hold up against heat, glare and humidity: lightweight textures, high SPF, formulas that don't slide off by midday. That's the filter we apply before anything reaches this site, and it's why our shelf looks different from a generic K beauty catalogue.